Fashion films Research #3 – GUCCI Ad campaigns

/ 11th December 2024 / Leave a comment / Sound for Screen

With the idea of writing a song for an ad campaign, I decided to look into the Gucci Bloom campaigns which are a series of perfume ads with a distinct nature and floral theme. These campaigns often feature a soft pop-rock song with minimalistic styled arrangement,( i.e. vocals, guitar, bass, drums) and I feel that I would be a suitable musician for these campaigns, due to the fact that we coincide in beliefs.

This campaign features the song ‘Fade Into You’ by Mazzy Star(1993) which adds to the ad’s nature esc vibe as this song has a very classic folk music feeling. The whole essence of this product to bloom, to dream and to dive into one’s femininity and I feel that this song is well known for its part in many romantic movies and also that this intimate love song contributes to the story GUCCI is subtly trying to tell through the actors: love of self.

This song features the song ‘The Rip’ by Portishead which is also a super minimalistic track that has a soft arpeggio motif that grows towards the end of the short film. Another super soft song that highlights femininity, patience and self care.